SARAKOSTI.GR was completed successfully for a second year from DPG Digital Media

DPG Digital Media completed successfully the campaign entitled: Sarakosti.gr for the second year. More specifically, this microsite remained on the air for 7 weeks, and included native multimedia content related to one of the most important periods of the Orthodox religion and Greek tradition. The microsite this year was supported by Halvas Olympos products, a traditional sweet and ALTIS virgin olive oil.

More specifically, the Sarakosti.gr hosted delicious fasting recipes using creatively the supporting companies’ brands, while it promoted various customs and traditions of the Lent period from all over Greece, as well as important nutritional tips.

This year, every week, there was a special take over by a guest surprise and promoted their own personal content, through videos and native articles. Sarakosti.gr hosted, among others, the famous chef George Tsoulis, the well-known food blogger Mamatsita, the subversive "The Eaters", the beloved influencers Nicoleta Ralli and Anna Prelevic, as well as the fit expert of the company, Maria Louisa Vourou.