DPG Digital Media Group provides access to a wide audience of primed consumers for brands and advertisers.
Across our digital platforms and social, our leading brands ensure a safe and premium context for advertisers while our commitment to the creation of valuable content enables us to produce unique multiplatform experiences.
With dedicated teams in the fields of branded content solutions and audience insights, DPG Digital Media Group can offer a full range of advertising solutions across a variety of plat-forms, tailored to each customer’s needs, utilizing at the same time custom target audiences and consistent insights for the development of their campaigns.
Display campaigns
Traditional display formats combined with rich media solutions guarantee a holistic & impactful media plan.
Through constant upgrade & optimization of our portfolio, the adoption of lazy loading and usage of sticky ad units we record significantly optimized viewability and CTR ratios across all mediums.
At the same time, responding timely to the increased demand of agencies and advertisers for brand safety measures, we offer our partners a brand safe environment with the implementation and use of relative technology tools.
Our dedicated Ad-Ops Department constantly monitors your campaign, ensuring seamless delivery and achievement of the required KPI’s.
Creative Hub
Our sole objective is to deliver tailor-made exceptional branded content and 360 productions.
We bring together engaging content, breathtaking design, cutting edge tech, immersive multimedia productions and real life activations strategically designed to create digital experiences.
Programmatic advertising
Hundreds of
buyers competing.
Advertisers have the opportunity to access the full portfolio of DPG sites, targeting different audiences according to their communication strategy needs. DPG Digital Media Group currently manages 5 different SSPs (Google Ad Manager / Adx) via specific set up covering all programmatic trading solutions.
- Negotiated minimum price.
- Invitation only auctions.
- Non-guaranteed volumes
Advertisers have the opportunity to access the full portfolio of DPG sites, targeting different audiences according to their communication strategy needs. DPG Digital Media Group currently manages 5 different SSPs (Google Ad Manager / Adx) via specific set up covering all programmatic trading solutions.
- Fixed price.
- One-to-one deals.
- Non-guaranteed volumes.
Advertisers have the opportunity to access the full portfolio of DPG sites, targeting different audiences according to their communication strategy needs. DPG Digital Media Group currently manages 5 different SSPs (Google Ad Manager / Adx) via specific set up covering all programmatic trading solutions.
- Fixed price.
- One-to-one deals.
- Guaranteed volumes.
Advertisers have the opportunity to access the full portfolio of DPG sites, targeting different audiences according to their communication strategy needs. DPG Digital Media Group currently manages 5 different SSPs (Google Ad Manager / Adx) via specific set up covering all programmatic trading solutions.
Influencer Marketing
Being constantly on top of market trends & developments, we have established co-operations with well-known bloggers serving also in the field of influencer marketing.
Additionally, we can cater any other specific need that may arise and fit the specs of the given request.
Social Media / SEO
A dedicated Audience Development BU provides in depth knowledge of the social environment helping brands make the next step in digital communication.
- Social Media CTR optimization
- Social media growth
- Social media community management
- Social media content creation
- Audience analysis
- Trend analysis
- Reporting