#kanetonkinezo by MILKO: The Office Bucket Challenge from DPG Digital Media
The Office Bucket Challenge of DPG Digital Media entitled: #kanetonkinezo supported by MILKO is “on air”. In view of the FIBA Basketball World Cup 2019 which took place in China from 31st August to 15th September 2019 the campaign aimed to communicate the new product series of MILKO Protein.
This tournament was the perfect opportunity to communicate targeted primary and original content to male audience in an original and funny way, as visitors where in the mood of the World Cup Basketball we invited them to participate in a basketball office bucket challenge with chopsticks!
Using the moto “#kanetonkinezo by MILKO: Office Bucket Challenge”, the campaign was hosted firstly in a mobile customized version, on Ratpack.gr, a site special for men of DPG Digital Media including a series of short videos, starring Ratpack.gr editors, well-known sports writers, and a basketball player as a surprise guest), in order to create an ultimate office bucket challenge.
The challenge is in progress with the Ratpack.gr’ editors’ competition in free shots at their office, shooting paper balls by holding chopsticks and challenging the well-known sports journalist Nikos Syrigos, who accepted the challenge. With the completion of 4 video challenges, the campaign will culminate with an Instagram contest, where visitors of the site will be invited to do "kanetonkinezo" and to contest with their friends in the ultimate office bucket challenge, winning big gifts from MILKO.
The campaign will be also communicated from all the rest men sites of DPG Digital Media with strong social media presence.