DPG: The campaign “#fixfilia, Exeis minima filias. Anoikse to!” was been completed successfully
DPG Digital Media completed successfully the campaign entitled: #fixfilia, which was inspired from the value of real friendship, as one of the most valuable things in our lives.
Using the moto “Exeis minima filias. Anoikse to! (This friendship message is for you. Open It!), the campaign was hosted on a mobile first custom platform on Ratpack.gr (DPG’s male audience website), featuring a web series of four prunk videos where starred the following celebrities and their friends: Costas Vaimakis - Giannis Tsaousis, Fotini Petrogianni - Nancy Paradisianou, Costas Tsartsaris - Alekos Petroulas, and Giannis Mpourousis - George Tsiamouras, that were inspired by the timeless value of true friendship.
Through a subversive concept, motivated by a treat of beer (Fix Hellas) and an envelope baring a special message, each influencer took their best friend by surprise, creating a real-life situation highlighting the meaning and value of true friendship. The campaign also communicated by the rest DPG Digital Media network, with strong social media presence.