#EveryDayTeen: New online platform from DPG Digital Media in collaboration with BGM OMD
The new online platform entitled: #EveryDayTeen: Everyday Has a Different Emotion is “on air”. The platform is designed and implemented by DPG Digital Media in collaboration with BGM OMD on behalf of the client MEGA Personal Hygiene Products.
So, we create a targeted branded content campaign under the tagline: “#EveryDayTeen: everyday has a different emotion,” powered by EveryDay (sanitary napkins), which was hosted on teen.queen.gr the new teenage microsite of DPG Digital Media, aiming to be a youthful online destination that responds to teenage worries, in order to live every day (EveryDay) to the maximum.
More specifically, through the innovative and fun interactive platform the visitors can express themselves freely and confidently through native articles and multimedia content and also find answers to issues that concern them. Through their own digital dairy, EveryDayTeenDiary, they have the opportunity to learn everything about personal care, beauty, fashion and relationships in order to become part of EveryDay's #WhiteDays movement! At the same time, we will create a series of videos entitled "Tell Me Everything". In this series famous celebrities will surprise the teenage visitors speaking in their hearts and answering their questions, starting with Natasha Kay.
The campaign will be constantly enriched with new content and will have strong social media presence, as the teenage audiences prefer better to interact and follow, emphasizing on Instagram and YouTube channel.